Does brandname influence perceived search result quality? Yahoo!, Google, and WebKumara

ADCS 2007 - Proceedings of the Twelfth Australasian Document Computing Symposium

Volumn , Issue , 2007, Pages 88-91

  Bailey, Peter ^a   Thomas, Paul ^b   Hawking, David ^a  

^a CSIRO   (Australia)

^b AUSTRALIAN NATIONAL UNIVERSITY   (Australia)

Author keywords

Information retrieval

Indexed keywords

PERCEPTIONS OF QUALITIES; RANDOM ASSIGNMENT; SEARCH ENGINE RESULTS; SEARCH RESULT QUALITIES; SIDE BY SIDES;

INFORMATION RETRIEVAL; INTERNET; SEARCH ENGINES;

EXPERIMENTS;

EID: 84876720876     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Article

References (6)

1. David Hawking, Nick Craswell, Peter Bailey and Kathleen Griffiths. Measuring search engine quality. Information Retrieval, Volume 41, Number 1, 2001.
2. Bernard J Jansen, Mimi Zhang and Ying Zhang. Brand awareness and the evaluation of search results. In Proc. WWW, 2007. Poster.
3. Mark Sanderson and Justin Zobel. Information retrieval system evaluation: Effort, sensitivity, and reliability. In Proc. ACM SIGIR, 2005.
4. Danny Sullivan. comScore media metrix search engine ratings. http://searchenginewatch.com/showPage.html?page=2156431, August 2006.
5. Muh-Chyun Tang and Ying Sun. Evaluation of webbased search engines using user-effort measures. Library and Information Science Research Electronic Journal, Volume 13, Number 2, 2003.
6. Paul Thomas and David Hawking. Evaluation by comparing result sets in context. In Proc. CIKM, 2006.