Brand awareness and the evaluation of search results

16th International World Wide Web Conference, WWW2007

Volumn , Issue , 2007, Pages 1139-1140

  Jansen, Bernard J ^a   Zhang, Mimi ^a   Zhang, Ying ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b The Pennsylvania State University   (United States)

Author keywords

Brand; Search engines; Web searching

Indexed keywords

RELEVANCE RATINGS; SYSTEM PERFORMANCE; TECHNICAL QUALITY; WEB SEARCHING;

INTERFACES (COMPUTER); TELECOMMUNICATION TRAFFIC;

SEARCH ENGINES;

EID: 35348874299     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1242572.1242734     Document Type: Conference Paper

References (2)

1. Eastman, C. M. and B. J. Jansen, "Coverage, Ranking, and Relevance: A Study of the Impact of Query Operators on Search Engine Results," ACM Transactions on Information Systems, vol. 21, pp. 383 - 411, 2003.
2. Park, S., A. Harada, and H. Igarashi, "Influences of personal preference on product usability," in Proceedings of Conference on Human Factors in Computing Systems: CHI '06 extended abstracts on Human factors in computing systems, pp. 87 - 92.