The Necessary Future of the Audience .. and how to Research it

The Handbook of Media Audiences

Volumn , Issue , 2011, Pages 213-229

  Couldry, Nick ^a  

^a UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

"necessity" of the audience demise of "the audience" linked to demise of what is called the media; Accessing media manifold how we access and use that media manifold; Audience practice varieties, and value of practice theory what people are doing, and how they categorize what they are doing; Audience research, still a good term for research even if it were true that everyone now can be a media producer; Dimensions of audience practice research into audiences, more complex in age of convergence; Myth about media, enfolding another myth about social "order" "the myth of the center"; Necessary future of the audience and how to research it; New insights about audiences drawing on development of "practice theory" in social research; Practice based approach, forces that order practice widely in practice theory, by sociologist Ann Swidler; Signposts from early audience research

Indexed keywords

EID: 84876512831     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1002/9781444340525.ch10     Document Type: Chapter

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