Differential effects of brand, ratings and region on willingness to pay: A hedonic price approach

Journal of Wine Research

Volumn 24, Issue 2, 2013, Pages 138-155

  Cuellar, Steven S ^a   Claps, Marianna ^b  

^a SONOMA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF FLORENCE   (Italy)

Author keywords

brand effects; consumer behavior; market segmentation; ratings effect; region effects

Indexed keywords

EID: 84876421348     PISSN: 09571264     EISSN: 14699672     Source Type: Journal    
DOI: 10.1080/09571264.2013.766160     Document Type: Article

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