Market Segmentation of Golf Event Spectators Using Leisure Benefits

Journal of Travel and Tourism Marketing

Volumn 30, Issue 3, 2013, Pages 186-200

  Lyu, Seong Ok ^a   Lee, Hoon ^b  

^a Dongseo University   (South Korea)

^b Hanyang University   (South Korea)

Author keywords

event based sport tourism; golf event spectators; Leisure benefits; market segmentation

Indexed keywords

EID: 84876336122     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2013.774913     Document Type: Article

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