Viewing cross trends and strategies in China: Competition within the global wine market

International Journal of Business and Globalisation

Volumn 8, Issue 1, 2012, Pages 20-29

  Smith, David E ^a,b   Mitry, Darryl J ^a,c   Jenster, Per V ^d   Fleisher, Steven ^a  

^a NATIONAL UNIVERSITY   (United States)

^b Department of International Economics and Management   (Denmark)

^c NORWICH UNIVERSITY   (United States)

^d CHINA EUROPE INTERNATIONAL BUSINESS SCHOOL   (China)

Author keywords

China; Cross trends; Culture; Global wine competition; Global wine markets; New world wines; Wine; Wine consumption

Indexed keywords

EID: 84875906336     PISSN: 17533627     EISSN: 17533635     Source Type: Journal    
DOI: 10.1504/IJBG.2012.043969     Document Type: Article

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