Developing a tourism cultural contact scale

Journal of Business Research

Volumn 66, Issue 6, 2013, Pages 738-744

  Gnoth, Jürgen ^a   Zins, Andreas H ^b  

^a UNIVERSITY OF OTAGO   (New Zealand)

^b MODUL UNIVERSITY VIENNA   (Austria)

Author keywords

Cultural tourism; Guttman scale; Involvement; Segmentation; Tourism Culture Contact Scale

Indexed keywords

EID: 84875809733     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.09.012     Document Type: Article

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