Advertising and search engines. A model of leadership in search advertising

Research in Economics

Volumn 67, Issue 1, 2013, Pages 25-38

  Etro, Federico ^a  

^a CA' FOSCARI UNIVERSITY OF VENICE   (Italy)

Author keywords

Dominance; Endogenous entry; Online advertising; Two sided markets

Indexed keywords

EID: 84875071781     PISSN: 10909443     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.rie.2012.10.001     Document Type: Article

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