Creating critical consumers: Motivating receptivity by teaching resistance

Resistance and Persuasion

Volumn , Issue , 2003, Pages 259-282

  Sagarin, Brad J ^a   Cialdini, Robert B ^b  

^a NORTHERN ILLINOIS UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84874555717     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410609816     Document Type: Chapter

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