Product syntax and cross‐cultural marketing strategies

European Journal of Marketing

Volumn 35, Issue 11-12, 2001, Pages 1301-1320

  Ulrik Kragh, Simon ^a   Djursaa, Malene ^a  

^a Department of Innovation and Organizational Economics   (Denmark)

Author keywords

Denmark; Furniture industry; Marketing strategy; National cultures; Perception

Indexed keywords

EID: 84874122404     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000006477     Document Type: Article

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