Integrated Unified Theory of Acceptance and Use of Technology model to explore the female factors with the intention of online shopping, online shopping behavior

Proceedings - 2012 8th International Conference on Computing and Networking Technology (INC, ICCIS and ICMIC), ICCNT 2012

Volumn , Issue , 2012, Pages 296-300

  Ho, Chun Heng ^a   Tuan, Tai Hua ^a,b  

^a NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

^b Taipei College of Maritime Technology   (Taiwan)

Author keywords

Effort Expectancy (EE); Online Shopping; Performance Expectancy (PE); Social Influence (SI); Unified Theory of Acceptance and Use of Technology (UTAUT)

Indexed keywords

EFFORT EXPECTANCY (EE); ONLINE SHOPPING; PERFORMANCE EXPECTANCY (PE); SOCIAL INFLUENCE; THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY(UTAUT);

CONSUMER BEHAVIOR; ECONOMIC AND SOCIAL EFFECTS; INFORMATION TECHNOLOGY; RELIABILITY ANALYSIS; SURVEYS;

ELECTRONIC COMMERCE;

EID: 84874120323     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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