Adding Small Differences Can Increase Similarity and Choice

Psychological Science

Volumn 24, Issue 2, 2013, Pages 225-229

  Kim, Jongmin ^a   Novemsky, Nathan ^b   Dhar, Ravi ^b  

^a SINGAPORE MANAGEMENT UNIVERSITY   (Singapore)

^b YALE SCHOOL OF MANAGEMENT   (United States)

Author keywords

choice difficulty; decision making; judgment; similarity

Indexed keywords

EID: 84873555965     PISSN: 09567976     EISSN: 14679280     Source Type: Journal    
DOI: 10.1177/0956797612457388     Document Type: Article

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