Consumer co-creation and new product development: A case study in the food industry

Marketing Intelligence and Planning

Volumn 31, Issue 1, 2013, Pages 40-53

  Filieri, Raffaele ^a  

^a NORTHUMBRIA UNIVERSITY   (United Kingdom)

Author keywords

Case study analysis; Customer co creation; Idea generation; Idea screening; Innovation; Marketing intelligence; New product development; Open innovation; Product development

Indexed keywords

EID: 84873046585     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634501311292911     Document Type: Article

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