Framing the "Green" alternative for environmentally conscious consumers

Sustainability Accounting, Management and Policy Journal

Volumn 1, Issue 2, 2010, Pages 222-234

  Okada, Erica Mina ^a   Mais, Eric L ^a  

^a UNIVERSITY OF HAWAII   (United States)

Author keywords

Consumer behaviour; Decision making; Green marketing; Premium pricing; Product positioning

Indexed keywords

EID: 84872672938     PISSN: 20408021     EISSN: 2040803X     Source Type: Journal    
DOI: 10.1108/20408021011089257     Document Type: Article

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