Children's recognition of advertisements on television and on Web pages

Appetite

Volumn 62, Issue , 2013, Pages 190-193

  Blades, Mark ^a   Oates, Caroline ^b   Li, Shiying ^a  

^a UNIVERSITY OF SHEFFIELD   (United Kingdom)

^b UNIVERSITY OF SHEFFIELD   (United Kingdom)

Author keywords

Advertising; Children; Internet; Persuasive intent; Television; Web pages

Indexed keywords

ADVERTIZING; ARTICLE; AWARENESS; EATING HABIT; FOOD; HUMAN; INTERNET; RECOGNITION; SOCIAL MARKETING; TELEVISION; TELEVISION VIEWING;

ADVERTISING AS TOPIC; AWARENESS; CHILD; CHILD, PRESCHOOL; COMMUNICATION; COMPREHENSION; DIET; FOOD HABITS; FOOD INDUSTRY; HUMANS; INTERNET; RECOGNITION (PSYCHOLOGY); TELEVISION;

EID: 84872669884     PISSN: 01956663     EISSN: 10958304     Source Type: Journal    
DOI: 10.1016/j.appet.2012.04.002     Document Type: Article

References (13)

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