The Geometric Law of Annual Halving

Journal of Interactive Marketing

Volumn 27, Issue 1, 2013, Pages 28-35

  Malthouse, Edward C ^a   Raman, Kalyan ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

Author keywords

CRM; Empirical generalizations; RFM

Indexed keywords

EID: 84871613189     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2012.08.001     Document Type: Article

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