메뉴 건너뛰기




Volumn 11, Issue 3, 2005, Pages 203-218

Managing customer relationship quality in the service sector

Author keywords

Customer relationship management; Malaysia; Relationship quality; Service sector

Indexed keywords


EID: 84871501870     PISSN: 10821910     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (1)

References (53)
  • 1
    • 33645828532 scopus 로고    scopus 로고
    • Princeton University Data and Statistical Services [online], Available
    • Abrams, D.R., Introduction to Regression 1, 1999, Princeton University Data and Statistical Services [online], Available: http://www.dataatprinceton.edu.
    • (1999) Introduction to Regression , vol.1
    • Abrams, D.R.1
  • 2
    • 0001780926 scopus 로고
    • A Model of the Distributor's Perspective of Distributor-manufacturer Working Relationship
    • Anderson, J.C. and J.A. Narus, "A Model of the Distributor's Perspective of Distributor-manufacturer Working Relationship," Journal of Marketing, 48, 1984, 62-74.
    • (1984) Journal of Marketing , vol.48 , pp. 62-74
    • Anderson, J.C.1    Narus, J.A.2
  • 3
    • 0002672359 scopus 로고
    • A model of distributor firm and working partnerships
    • Anderson, J.C. and J.A. Narus, "A model of distributor firm and working partnerships," Journal of Marketing, 54(1), 1990, 42-58.
    • (1990) Journal of Marketing , vol.54 , Issue.1 , pp. 42-58
    • Anderson, J.C.1    Narus, J.A.2
  • 4
    • 61449210975 scopus 로고
    • Marketing as Exchange
    • October
    • Bagozzi, R., "Marketing as Exchange," Journal of Marketing, 39, October 1975, 32-39.
    • (1975) Journal of Marketing , vol.39 , pp. 32-39
    • Bagozzi, R.1
  • 5
    • 0023020183 scopus 로고
    • The Moderator-mediator Variable Distinction in Social Psychological Research: Conceptual, strategic and Statistical Considerations
    • Baron, R.M. and D.A. Kenney, "The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, strategic and Statistical Considerations", Journal of Personality and Social Psychology, 51(6), 1986, 1173-1182.
    • (1986) Journal of Personality and Social Psychology , vol.51 , Issue.6 , pp. 1173-1182
    • Baron, R.M.1    Kenney, D.A.2
  • 6
    • 0002790865 scopus 로고
    • Notes on the Concept of Commitment
    • Becker, H.S., "Notes on the Concept of Commitment," American Journal of Sociology, 66(1), 1960, 32-40.
    • (1960) American Journal of Sociology , vol.66 , Issue.1 , pp. 32-40
    • Becker, H.S.1
  • 7
    • 0345277118 scopus 로고
    • Relationship Marketing, in Berry, L.L., Shostack, G.L., and G.D. Upah, American Marketing Association, Chicago
    • Berry, L.L., Relationship Marketing, in Berry, L.L., Shostack, G.L., and G.D. Upah, Emerging Perspectives of Services Marketing, American Marketing Association, Chicago, IL, 1983, 25-28.
    • (1983) Emerging Perspectives of Services Marketing , pp. 25-28
    • Berry, L.L.1
  • 8
    • 84951661416 scopus 로고
    • Building Service Relationships: Its all About Promises
    • Bitner, M.J., "Building Service Relationships: Its all About Promises," Journal of the Academy of Marketing Science, 23(4), 1995, 246-251.
    • (1995) Journal of the Academy of Marketing Science , vol.23 , Issue.4 , pp. 246-251
    • Bitner, M.J.1
  • 9
    • 85133461838 scopus 로고    scopus 로고
    • Linking Perceived Service Quality and Service Loyalty: A Multi-dimensional Perspectives
    • Bloemer, J., de Ruyter, K., and M. Wetzels, "Linking Perceived Service Quality and Service Loyalty: A Multi-dimensional Perspectives," Journal of Marketing, 33, 1999, 1082-1106.
    • (1999) Journal of Marketing , vol.33 , pp. 1082-1106
    • Bloemer, J.1    De Ruyter, K.2    Wetzels, M.3
  • 10
    • 4243891618 scopus 로고
    • Relationsmarknadsforing. Strategi och metod for servicekonkurren, (Relationship Marketing
    • IHM Forlag, Goteborg, Sweden
    • Blomqvist, R., Dahl, J., and T. Haeger, Relationsmarknadsforing. Strategi och metod for servicekonkurren, (Relationship Marketing. Strategy and Methods for Service Competition), 1993, IHM Forlag, Goteborg, Sweden.
    • (1993) Strategy and Methods for Service Competition)
    • Blomqvist, R.1    Dahl, J.2    Haeger, T.3
  • 11
    • 0003610275 scopus 로고    scopus 로고
    • Paul Chapman Publishing ltd, London Buttle, F.
    • Buttle, F., "Relationship Marketing," in Buttle, F., Relationship Marketing: Theory and Practice, Paul Chapman Publishing ltd, London, 1996, 1-16.
    • (1996) Relationship Marketing: Theory and Practice , pp. 1-16
    • Buttle, F.1
  • 13
    • 31044433119 scopus 로고    scopus 로고
    • Building Customer Loyalty in the Digital Age through Relationship Marketing (RM): Examining the Mediation Effect of Trust
    • Seoul, October
    • Chan, K. W., and N.O. Ndubisi, "Building Customer Loyalty in the Digital Age through Relationship Marketing (RM): Examining the Mediation Effect of Trust," ICOQM Proceeding, Seoul, October 25-27, 2004, 293-302.
    • (2004) ICOQM Proceeding , vol.25 , Issue.27 , pp. 293-302
    • Chan, K.W.1    Ndubisi, N.O.2
  • 16
    • 0000375425 scopus 로고
    • Investigation into the Determinants of Customer Satisfaction
    • Churchill, G.A, and C. Surprenant, "An Investigation into the Determinants of Customer Satisfaction," Journal of Marketing Research, 19(4), 1982, 491-504.
    • (1982) Journal of Marketing Research , vol.19 , Issue.4 , pp. 491-504
    • Churchill, G.A.1    Surprenant, C.2
  • 18
    • 0003056894 scopus 로고
    • Relationship Quality in Services Selling: An Interpersonal Influence Perspective
    • Crosby, L.A. Evans, K.R. and D. Cowles, "Relationship Quality in Services Selling: An Interpersonal Influence Perspective," The Journal of Marketing, 54, 1990, 68-81.
    • (1990) The Journal of Marketing , vol.54 , pp. 68-81
    • Crosby, L.A.1    Evans, K.R.2    Cowles, D.3
  • 20
    • 0001937314 scopus 로고
    • Relationship Approach to the Marketing Function in Service Contexts: The Marketing and Organizational Behavior Interface
    • Gronroos, C., "Relationship Approach to the Marketing Function in Service Contexts: The Marketing and Organizational Behavior Interface," Journal of Business Research, 20(1), 1990, 3-12.
    • (1990) Journal of Business Research , vol.20 , Issue.1 , pp. 3-12
    • Gronroos, C.1
  • 21
    • 84905082651 scopus 로고
    • Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing
    • Gronroos, C., "From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing," Management Decision, 32(2), 1994, 4-20.
    • (1994) Management Decision , vol.32 , Issue.2 , pp. 4-20
    • Gronroos, C.1
  • 22
    • 0023399146 scopus 로고
    • The New Marketing-developing Long-term Interactive Relationships
    • Gummesson, E., "The New Marketing-Developing Long-term Interactive Relationships," Long Range Planning, 20(4), 1987, 10-20.
    • (1987) Long Range Planning , vol.20 , Issue.4 , pp. 10-20
    • Gummesson, E.1
  • 23
    • 84986129177 scopus 로고
    • Marketing Revisited: The Crucial Role of the Part-time Marketers
    • Gummesson, E., "Marketing Revisited: The Crucial Role of the Part-Time Marketers," European Journal of Marketing, 25(2), 1991, 60-67.
    • (1991) European Journal of Marketing , vol.25 , Issue.2 , pp. 60-67
    • Gummesson, E.1
  • 24
    • 0009146401 scopus 로고
    • Relationsmarknadsforing
    • Fran 4 P till 3 R, (Relationship Marketing: From 4Ps to 3Rs), 1993, Stockholm University, Sweden
    • Gummesson, E., Relationsmarknadsforing, Fran 4 P till 3 R, (Relationship Marketing: From 4Ps to 3Rs), 1993, Stockholm University, Sweden.
    • (1993)
    • Gummesson, E.1
  • 27
    • 0000380646 scopus 로고
    • Lessons in the Service Sector
    • March-april
    • Heskett, J.L., "Lessons in the Service Sector," Harvard Business Review, 65, March-April, 1987, 118-126.
    • (1987) Harvard Business Review , vol.65 , pp. 118-126
    • Heskett, J.L.1
  • 28
    • 0000251132 scopus 로고
    • Building customer Relationships That Last
    • Nov-Dec
    • Jackson, B.B., "Building customer Relationships That Last," Harvard Business Review, 63, Nov-Dec., 1985, 120-128.
    • (1985) Harvard Business Review , vol.63 , pp. 120-128
    • Jackson, B.B.1
  • 29
    • 22444452646 scopus 로고    scopus 로고
    • Strategic Integration in Industrial Distribution Channels: Managing the Interfirm Relationship as a Strategic Asset
    • Jarvelin, A., and U. Lehtinen, Strategic Integration in Industrial Distribution Channels: Managing the Interfirm Relationship as a Strategic Asset," Journal of the Academy of Marketing Science, 27(1), 1996, 4-18.
    • (1996) Journal of the Academy of Marketing Science , vol.27 , Issue.1 , pp. 4-18
    • Jarvelin, A.1    Lehtinen, U.2
  • 30
    • 27844478178 scopus 로고    scopus 로고
    • Relationship Quality in Business-to-business Service Context
    • Johnson, J.L., Relationship Quality in Business-to-Business Service Context," Journal of Marketing, 24(3), 1999, 45-67.
    • (1999) Journal of Marketing , vol.24 , Issue.3 , pp. 45-67
    • Johnson, J.L.1
  • 31
    • 84986021404 scopus 로고    scopus 로고
    • Relationship Marketing as an Ethical Approach: Philosophical and Managerial Considerations
    • Kavali, S. Tzokas, N.X. and M.J. Saren, "Relationship Marketing as an Ethical Approach: Philosophical and Managerial Considerations," Management Decision, 37(7), 1999, 573-581.
    • (1999) Management Decision , vol.37 , Issue.7 , pp. 573-581
    • Kavali, S.1    Tzokas, N.X.2    Saren, M.J.3
  • 34
    • 0004267133 scopus 로고
    • The Marketing Imagination
    • The Free Press, New York, NY
    • Levitt, T., The Marketing Imagination, 1986, The Free Press, New York, NY.
    • (1986)
    • Levitt, T.1
  • 35
    • 0001154055 scopus 로고
    • Relationships Between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations
    • Moorman, C., Zaltman, G. and R. Deshpande, "Relationships Between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations," Journal of Marketing Research, 29, 1992, 314-328.
    • (1992) Journal of Marketing Research , vol.29 , pp. 314-328
    • Moorman, C.1    Zaltman, G.2    Deshpande, R.3
  • 36
    • 0038852374 scopus 로고
    • Relationship Between Providers and Users of Market Research: The role of Personal Trust
    • Cambridge, MA
    • Moorman, C. Deshpande, R. and G. Zaltman, Relationship Between Providers and Users of Market Research: The role of Personal Trust, 1993, Marketing Science Institute, Cambridge, MA.
    • (1993) Marketing Science Institute
    • Moorman, C.1    Deshpande, R.2    Zaltman, G.3
  • 37
    • 21344475322 scopus 로고
    • The Commitment-trust Theory of Relationship Marketing
    • Morgan, R.M. and S.D. Hunt, "The Commitment-Trust Theory of Relationship Marketing," Journal of Marketing, 58, 1994, 20-38.
    • (1994) Journal of Marketing , vol.58 , pp. 20-38
    • Morgan, R.M.1    Hunt, S.D.2
  • 38
    • 27844525862 scopus 로고
    • Organizational Linkages: The Psychology of Commitment
    • Mowday, R., Porter, L., and R. Steers, "Organizational Linkages: The Psychology of Commitment," Journal of Vocational Behavior, 14, 1982, 224-247.
    • (1982) Journal of Vocational Behavior , vol.14 , pp. 224-247
    • Mowday, R.1    Porter, L.2    Steers, R.3
  • 39
    • 33846898613 scopus 로고    scopus 로고
    • Markets-marketers Symbiosis under Globalization: The Aftermath of Poor Customer Value
    • Ndubisi, N.O., "Markets-Marketers Symbiosis under Globalization: The Aftermath of Poor Customer Value," Academy of Marketing Studies, 8(1), 2003a, 45-52.
    • (2003) Academy of Marketing Studies , vol.8 , Issue.1 , pp. 45-52
    • Ndubisi, N.O.1
  • 40
    • 27844554762 scopus 로고    scopus 로고
    • Service Quality: Understanding Customer Perception and Reaction, and its Impact on Business
    • Ndubisi, N.O., "Service Quality: Understanding Customer Perception and Reaction, and its Impact on Business," International Journal of Business, 5(2),2003b, 207-219.
    • (2003) International Journal of Business , vol.5 , Issue.2 , pp. 207-219
    • Ndubisi, N.O.1
  • 41
    • 18844442392 scopus 로고    scopus 로고
    • Understanding the Salience of Cultural Dimensions on Relationship Marketing, its Underpinnings and Aftermaths
    • Ndubisi, N.O., "Understanding the Salience of Cultural Dimensions on Relationship Marketing, its Underpinnings and Aftermaths," Cross Cultural Management, 11(3), 2004, 70-89.
    • (2004) Cross Cultural Management , vol.11 , Issue.3 , pp. 70-89
    • Ndubisi, N.O.1
  • 42
    • 0000396442 scopus 로고
    • A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
    • Oliver, R.L., "A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions," Journal of Marketing Research, 17(4), 1980, 460-469.
    • (1980) Journal of Marketing Research , vol.17 , Issue.4 , pp. 460-469
    • Oliver, R.L.1
  • 43
    • 0033439536 scopus 로고    scopus 로고
    • Whence Consumer Loyalty"?
    • Oliver, R.L., "Whence Consumer Loyalty"? Journal of Marketing, 63, 1999, 33-44.
    • (1999) Journal of Marketing , vol.63 , pp. 33-44
    • Oliver, R.L.1
  • 44
    • 84925885847 scopus 로고
    • Trust in Interpersonal Relationships
    • Pearce, W.B., "Trust in Interpersonal Relationships," Speech Monographs, 41(3), 1974, 236-244.
    • (1974) Speech Monographs , vol.41 , Issue.3 , pp. 236-244
    • Pearce, W.B.1
  • 45
    • 0003632076 scopus 로고
    • The Great Marketing Turnaround
    • Prentice-hall, Englewood Cliffs, NJ
    • Rapp, S. and T. Collins, The Great Marketing Turnaround, 1990, Prentice-Hall, Englewood Cliffs, NJ.
    • (1990)
    • Rapp, S.1    Collins, T.2
  • 46
    • 0027566971 scopus 로고
    • Loyalty-based Management
    • March-April
    • Reichheld, F.E., "Loyalty-based Management," Harvard Business Review, 71, March-April, 1993, 64-73.
    • (1993) Harvard Business Review , vol.71 , pp. 64-73
    • Reichheld, F.E.1
  • 47
    • 0025486182 scopus 로고
    • Zero Defections: Quality Comes to Service
    • Sept-Oct
    • Reichheld, F.E. and W.E. Sasser, Jr., "Zero Defections: Quality Comes to Service," Harvard Business Review, 68, Sept-Oct, 1990, 105-111.
    • (1990) Harvard Business Review , vol.68 , pp. 105-111
    • Reichheld, F.E.1    Sasser, W.E.Jr.2
  • 49
    • 0001428789 scopus 로고
    • Integrative Model of Responses to Declining Job Satisfaction
    • Impact of Exchange Variables on Exit, Voice, Loyalty, and Neglect
    • Rusbult, C. E., Farrell, D., Rogers, D., and A.G. Mainous, "Impact of Exchange Variables on Exit, Voice, Loyalty, and Neglect: An Integrative Model of Responses to Declining Job Satisfaction," Academy of Management Journal, 31, 1988, 599-627.
    • (1988) Academy of Management Journal , vol.31 , pp. 599-627
    • Rusbult, C.E.1    Farrell, D.2    Rogers, D.3    Mainous, A.G.4
  • 50
    • 0001182587 scopus 로고
    • Influence on Exchange Processes: Buyers' Preconceptions of a Seller's Trust Worthiness and Bargaining Toughness
    • Schurr, P.H. and J.L. Ozanne, "Influence on Exchange Processes: Buyers' Preconceptions of a Seller's Trust Worthiness and Bargaining Toughness," Journal of Consumer Research, 11(4), 1985, 939-953.
    • (1985) Journal of Consumer Research , vol.11 , Issue.4 , pp. 939-953
    • Schurr, P.H.1    Ozanne, J.L.2
  • 51
    • 0041385347 scopus 로고
    • The Changing Role of Marketing in the Corporations
    • October
    • Webster, F.E. Jr., "The Changing Role of Marketing in the Corporations," Journal of Marketing, 56, October, 1992, 1-17.
    • (1992) Journal of Marketing , vol.56 , pp. 1-17
    • Webster Jr., F.E.1
  • 52
    • 77951511906 scopus 로고
    • Integrated Model of Buyer-Seller Relationships
    • Wilson, D.T., "An Integrated Model of Buyer-Seller Relationships," Journal of the Academy of Marketing Science, 23(4), 1995, 335-345.
    • (1995) Journal of the Academy of Marketing Science , vol.23 , Issue.4 , pp. 335-345
    • Wilson, D.T.1
  • 53
    • 84986104499 scopus 로고    scopus 로고
    • Examination of the Relationship Between Trust, Commitment and Relationship Quality
    • Wong A. and A. Sohal, "An Examination of the Relationship Between Trust, Commitment and Relationship Quality," International Journal of Retail & Distribution Management, 30(1), 2002, 34-50.
    • (2002) International Journal of Retail & Distribution Management , vol.30 , Issue.1 , pp. 34-50
    • Wong, A.1    Sohal, A.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.