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Volumn 25, Issue 7-8, 2009, Pages 855-859

Commentary: And the beat goes on! Critical marketing for community development

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Indexed keywords


EID: 84871143437     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725709X471703     Document Type: Note
Times cited : (5)

References (12)
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    • American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research
    • (May)
    • Diamond, Nina, Sherry, John F. Jr., Muñiz, Albert M., McGrath, Mary-Ann, Kozinets, Robert and Borghini, Stefania (2009), "American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research, " Journal of Marketing, Vol. 73, No. 3, (May), pp. 119-134.
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  • 3
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    • Conflict and Compromise: Drama in Marketplace Evolution
    • (April)
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    • Giesler, M.1
  • 4
    • 21844521648 scopus 로고
    • Construing the Critical Imagination: Comments and Necessary Diversions
    • Hetrick, William P. and Hetrick R. Lozada (1994), "Construing the Critical Imagination: Comments and Necessary Diversions, " Journal of Consumer Research, Vol. 21, No. 3, pp. 548-58.
    • (1994) Journal of Consumer Research , vol.21 , Issue.3 , pp. 548-558
    • Hetrick, W.P.1    Lozada, H.R.2
  • 6
    • 68249145233 scopus 로고    scopus 로고
    • From CCT to CCC: Building Consumer Culture Community
    • In: Fischer, Eileen and Sherry, John, editors, Abingdon and New York: Routledge
    • Moisander, Johanna, Peñaloza, Lisa, and Valtonen, Anu (2009), "From CCT to CCC: Building Consumer Culture Community. " In: Fischer, Eileen and Sherry, John, editors, Explorations in Consumer Cultural Theory, Abingdon and New York: Routledge.
    • (2009) Explorations in Consumer Cultural Theory
    • Moisander, J.1    Peñaloza, L.2    Valtonen, A.3
  • 7
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    • The Critical Imagination: Emancipatory Interests in Consumer Research
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    • (1991) Journal of Consumer Research , vol.18 , Issue.2 , pp. 129-144
    • Ozanne, J.1    Murray, J.2
  • 9
    • 84875299593 scopus 로고    scopus 로고
    • How Brand Community Practices Create Value
    • (forthcoming)
    • Schau, HopeMuñiz, Albert M. Jr., and Arnould, (forthcoming), "How Brand Community Practices Create Value, " Journal of Marketing.
    • Journal of Marketing
    • Schau, H.M.1    Albert Jr., M.A.2
  • 12
    • 32044438273 scopus 로고    scopus 로고
    • Emotional Branding and the Strategic Value of the Dopplegänger Brand Image
    • (January)
    • Thompson, Craig (2004), "Emotional Branding and the Strategic Value of the Dopplegänger Brand Image" Journal of Marketing, Vol. 70, (January), pp. 50-64.
    • (2004) Journal of Marketing , vol.70 , pp. 50-64
    • Thompson, C.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.