Valuing IT-related intangible capital

ICIS 2010 Proceedings - Thirty First International Conference on Information Systems

Volumn , Issue , 2010, Pages

  Saunders, Adam ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Brand value; Intangible assets; It capabilities; It value; It intangibles; Market value; R d value

Indexed keywords

BRAND VALUE; INTANGIBLE ASSETS; IT CAPABILITIES; IT VALUE; IT-INTANGIBLES; MARKET VALUES;

COMMERCE; FINANCE; INFORMATION SYSTEMS;

INDUSTRY;

EID: 84870973008     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (41)

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