An empirical study of customer contribution in online brand communities for innovation

ICIS 2010 Proceedings - Thirty First International Conference on Information Systems

Volumn , Issue , 2010, Pages

  Li, Mingguo ^a   Kim, Seung Hyun ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Customer contribution; Dell ideastorm; Group size; Interest concentration; Online brand innovation communities; Social network site; Tenure

Indexed keywords

CUSTOMER CONTRIBUTION; DELL IDEASTORM; GROUP SIZE; SOCIAL NETWORKS; TENURE;

GROUP THEORY; INFORMATION SYSTEMS; MANAGERS; SOCIAL NETWORKING (ONLINE);

SALES;

EID: 84870969312     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (49)

1. Ainley, M.D. Interest in Learning and the Disposition of Curiosity in Secondary Students: Investigating Process and Content, in: Interest and learning IPN, Kiel, Germany, 1998, pp. 257-266.
2. Andreoni, J. Privately Provided Public Goods in a Large Economy: the Limits of Altruism, Journal of Public Economics (35:1), Feb 1988, pp 57-73.
3. Andreoni, J. Giving Gifts to Groups: How Altruism Depends on the Number of Recipients, Journal of Public Economics (91:9), Sept 2007, pp 1731-1749.
4. Bilodeau, M., and Slivinski, A. Toilet Cleaning and Department Chairing: Volunteering a Public Service, Journal of Public Economics (59:2), Feb 1996, pp 299-308.
5. Bock, G.-W., Zmud, R.W., Kim, Y.-G., and Lee, J.-N. Behavioral Intention in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces and Organizational Climate, MIS Quarterly (29:Special Issue) 2005, pp 87-111.
6. Boyd, D., and Ellison, N.B. Social Network Sites: Definition, History and Scholarship, Journal of Computer- Mediated Communication (13:1), Oct 2007, pp 210-230.
7. Brown, S., Kozinets, R.V., and Sherry, J.F. Teaching Old Brand New Tricks: Retro Branding and the Revival of Brand Meaning, Journal of Marketing (67:3), July 2003, pp 19-33.
8. Butler, B.S. Membership Size, Communication Activity, and Sustainability: a Resource-based Model of Online Social Structures, Information Systems Research (12:4), Dec 2001, pp 346-362.
9. Chintagunta, P.K., Jain, D.C., and Vilcassim, N.J. Investigating Heterogeneity in Brand Preferrence in Logit Model for Panel Data, Journal of Marketing Research (28:4), Nov 1991, pp 417-428.
10. Chiu, C.-M., Hsu, M.-H., and Wang, E.T.G. Understanding Knowledge Sharing in Virtual Communities: An Integration of Social Capital and Social Cognitive Theories, Decision Support Systems (42:3), Dec 2006, pp 1872-1888.
11. Chua, Z., Goh, K.-Y., Kankanhalli, A., and Phang, C.-W. Investigating Participation in Online Policy Discussion Forums Over Time: Does Network Structure Matter?, Proceedings of the International Conference on Information Systems, 2007, p. 117.
12. Di Gangi, P.M., and Wasko, M. Steal My Idea! Organizational Adoption of User Innovations from a UserInnovation Community: A Case Study of Dell Idea Storm, Decision Support Systems (48:1), Dec 2009, pp 303-312.
13. Durcikova, A., and Gray, P. How Knowledge Validation Processes Affect Knowledge Contribution, Journal of Management Information Systems (25:4), Spring 2009, pp 81-107.
14. Efron, B. Nonparametric Estimates of Standard Error: the Jackknife, the Bootstrap and Other Methods, Biometrika (68:3) 1981, pp 589-599.
15. Ellison, N.B., Steinfield, C., and Lampe, C. The Benefits of Facebook Friends: Social Capital and College Students' Use of Online Social Network Sites, Journal of Computer-meditated Communication (12:4), July 2007, pp 1143-1168.
16. Fang, Y., and Neufeld, D. Understanding Sustained Participation in Open Source Software Project, Journal of Management Information Systems (25:4), Spring 2009, pp 9-50.
17. Feld, S. Social Structural Determinants of Similarity Among Associates, American Sociology Review (47:6), Dec 1982, pp 797-801.
18. Fournier, S., and Lee, L. Getting Brand Communities Right, Harvard Business Review (87:4), April 2009, pp 105-111.
19. Fulk, J., Flanagin, A.J., Kalman, M.E., Monge, P.R., and Ryan, T. Connective and Communal Public Goods in Interactive Communication Systems, Communication Theory (6:1) 1996, pp 60-87.
20. Füller, J., Jawecki, G., and Mühlbacher, H. Innovation Creation by Online Basketball Communities, Journal of Business Research (60:1), January 2007, pp 60-71.
21. Füller, J., Matzler, K., and Hoppe, M. Brand Community Members as Source of Innovation, Journal of Product Innovation Management (25:6), Nov 2008, pp 608-619.
22. Greene, W.H. Econometric Analysis, (6th Edition ed.) Prentice Hall, Upper Saddle River, New Jersey, 2007.
23. Gu, B., Prabhudev, K., Rajagopalan, B., and Chen, H.-W.M. Competition Among Virtual Communities and User Valuation: the Case of Investing-related Communities, Information System Research (18:1), March 2007, pp 68-85.
24. Herfindahl, O.C. Concentration in the Steel Industry unpublished Ph.D dissertation, Columbia University, 1950.
25. Hirschman, A.O. National Power and the Structure of Foreign Trade University of California Press, Berkeley and Los Angeles, 1945.
26. Issac, R.M., and Walker, J.M. Group Size Effects in Public Goods Provision: the Voluntary Contribution Mechanism, The Quarterly Journal of Economics (103:1), Feb 1988, pp 179-199.
27. Jackson, D. Jackson Personality Inventory-Revised Manual Sigma Assessment Systems, Port Huron, MI, 1994.
28. Kankanhalli, A., Tan, B.C.Y., and Wei, K.-K. Contributing Knowledge to Electronic Knowledge Repositories: An Empirical Investigation, MIS Quaterly (29:1) 2005, pp 113-143.
29. Keller, K.L. Strategic Brand Management: Building, Measuring, and Managing Brand Equity Prentice Hall, Upper Saddle River, NJ, 2003.
30. Langevin, R.L. Is Curiosity a Unitary Construct?, Canadian Journal of Psychology (25:4), Aug 1971, pp 360-374.
31. Lilien, G.L., Morrison, P.D., Searls, K., Sonnack, M., and von Hippel, E. Performance Assessment of the Lead User Idea-Generation Process for New Product Development, Management Science (48:8), Aug 2002, pp 1042-1059.
32. Loewenstein, G. The Psychology of Curiosity: A Review and Reinterpretation, Psychological Bulletin (116:1), July 1994, pp 75-98.
33. McAlexander, J.H., Schouten, J.W., and Koenig, H.F. Building Brand Community, Journal of Marketing (66:1), Jan 2002, pp 38-54.
34. McKenna, K.Y.A., Green, A.S., and Glenson, M.E.J. Relationship Formation on the Internet: What is the Big Attraction, Journal of Social Issues (58:1), Spring 2002, pp 9-31.
35. Moreland, R.L., and Levine, J.M. Socialization in Small Groups: Temporal Changes in Individual-Group Interactions, in: Advances in Experimental Social Psychology, Academic Press, 1982, pp. 137-192.
36. Muniz, A.M., and O'Guinn, T.C. Brand Community, Journal of Consumer Research (27:4) 2001, pp 412-432.
37. Muniz, A.M., and Schau, H.J. Religiosity in the Abandoned Apple Newton Brand Community, Journal of Consumer Research (31:4), Mar 2005, pp 737-747.
38. Nambisan, S., and Nambisan, P. How to Profit from a Better Virtual Customer Environment, MIT Sloan Management Review (49:3), April 2008, pp 52-63.
39. Olson, M. Logic of Collective Action: Public Goods and the Theory of Groups Harvard University Press, Cambridge, MA, 1965.
40. Rice, R.E. Communication Networking in Computer-conferencing Systems: A Longitudinal Study of Group Roles and System Structure, in: Communication Yearbook, M. Burgoon (ed.), Sage, Beverly Hills, CA., 1982, pp. 925-944.
41. Silvia, P.J. Exploring the Psychology of Interest Oxford University Press, New York, 2006.
42. Simpson, E.H. Measurement of Diversity, Nature (163), Apr 1949.
43. Subramani, M.R. How Do Suppliers Benefit from Information Technology Use in Supply Chain Relatinships?, MIS Quarterly (28:1) 2004, pp 45-73.
44. Thorn, B.K., and Connolly, T. Discretionary Data Bases, Communication Research (14:5) 1987, pp 512-528.
45. von Hippel, E. The Source of Innovation Oxford University Press, New York, Oxford, 1988.
46. von Hippel, E., and von Krogh, G. Open Source Software and the Private-Collective Innovation Model: Issues for Organizational Science, Organization Science (13:2), Mar 2003, pp 209-223.
47. von Hipper, E., and Katz, R. Shifting Innovation to Users via Toolkits, Management Science (48:7), July 2002, pp 821-833.
48. Wasko, M.M., and Faraj, S. Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice, MIS Quarterly (29:1), Mar 2005, pp 35-57.
49. Zhang, X.M., and Feng, Z. Group Size and Incentives to Contribute: a Natural Experiment at Chinese Wikipedia, in: NET Institute Working Paper, NET Institute, 2010.