A comparative analysis of online social networking sites and their business models

Handbook of Research on Web 2.0, 3.0, and X.0: Technologies, Business, and Social Applications

Volumn 1, Issue , 2009, Pages 662-672

  Yang, T Andrew ^a   Kim, Dan J ^a  

^a UNIVERSITY OF HOUSTON CLEAR LAKE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84870911595     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4018/978-1-60566-384-5.ch037     Document Type: Chapter

References (13)

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2. Boyd, D. M., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), 11.
3. Constantinides, E., & Fountain, S. J. (2008). Web 2.0: Conceptual foundations and marketing issues. Journal of Direct. Data and Digital Marketing Practice, 9(3), 231-244. doi:10.1057/palgrave.dddmp.4350098
4. Francisco, B. (2006). Cracking the social network code. Retrieved on March 27, 2007, from http://www.marketwatch.com/News/Story/Story.aspx?guid=%7BAA7046A8-9D8B-471B-852E-5B6C6100ED40%7D
5. th ed.). Addison Wesley.
6. Naraine, R. (2004). Social networks in search of business models. Retrieved on April 12, 2007, from http://www.internetnews.com/bus-news/article.php/3312491
7. Osterwalder, A. (2005). What is a business model? Retrieved on April 8, 2007, from http://business-model-design.blogspot.com/2005/11/what-is-business-model.html
8. Reuver, M. D., Bouwman, H., & MacInnes, I. (2007). What drives business model dynamics? A case survey. Paper presented at the Eighth World Congress on the Management of eBusiness (WCMeB 2007).
9. Surowiecki, J. (2005). The wisdom of crowds. New York: Anchor Books.
10. Tarcsi, Á. (2007). The Web 2.0 business model and a Web 2.0 enterprise: GOOGLE. Paper presented at the International Symposium on Logistics and Industrial Informatics, Wildau, Germany.
11. The Center for Media Research. (2008). Paid search to acquire, and email to retain, online retail customers. Research Brief. Retrieved on April 17, 2008, from http://blogs.mediapost.com/research_brief/
12. TKB-4U, E. (2001-2008). Ad resource glossary. Retrieved on April 15, 2008, from http://www.tkb-4u.com/advertising/adglossary.php
13. Yang, T. A., Kim, D. J., & Dhalwani, V. (2007). Social networking as a new trend in e-marketing. In L. Xu, T. A. & C. S. (Eds.), Research and practical issues of enterprise information systems II: IFIP international federation for information processing (vol. 255, pp. 847-856). Boston: Springer.