Social networking as a new trend in e-marketing

IFIP International Federation for Information Processing

Volumn 255, Issue , 2008, Pages 847-856

  Yang, T Andrew ^a   Kim, Dan J ^a   Dhalwani, Vishal ^a  

^a UNIVERSITY OF HOUSTON CLEAR LAKE   (United States)

Author keywords

Enterprise social networks; Marketing and campaign management; Value analysis

Indexed keywords

COMMERCE; INDUSTRY; INFORMATION SYSTEMS; MARKETING; RESEARCH; VALUE ENGINEERING;

BUSINESS MODELING; BUSINESS STRATEGY; CAMPAIGN MANAGEMENTS; NEW BUSINESS MODELS; ON-LINE SOCIAL NETWORKS; ONLINE ADVERTISING; ONLINE SOCIAL NETWORKINGS; WEB-BASED SERVICE;

SOCIAL NETWORKING (ONLINE);

EID: 38049003685     PISSN: 15715736     EISSN: None     Source Type: Book Series    
DOI: 10.1007/978-0-387-76312-5_7     Document Type: Conference Paper

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