Influence of green it on consumers' buying behaviour of personal computers: Implications from a conjoint analysis

18th European Conference on Information Systems, ECIS 2010

Volumn , Issue , 2010, Pages

  Schmidt, Nils Holger ^a   Schmidtchen, Timo ^a   Erek, Koray ^b   Kolbe, Lutz M ^a   Zarnekow, Ruediger ^b  

^a UNIVERSITY OF GÖTTINGEN   (Germany)

^b TECHNISCHE UNIVERSITÄT BERLIN   (Germany)

Author keywords

Conjoint analysis; Green IT; Marketing research; Personal computer; Sustainability

Indexed keywords

BUYING BEHAVIOUR; CONJOINT ANALYSIS; ENVIRONMENTAL ATTRIBUTES; ENVIRONMENTALLY-FRIENDLY; GREEN IT; MARKET SHARE; MARKETING MIX; MARKETING RESEARCH; PRODUCTS AND SERVICES;

CLUSTER ANALYSIS; COMMERCE; COMPETITION; ENVIRONMENTAL IMPACT; HARDWARE; INFORMATION SYSTEMS; MARKETING; RESEARCH; STATISTICAL METHODS; SUSTAINABLE DEVELOPMENT;

PERSONAL COMPUTERS;

EID: 84870646968     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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