Antecedents of the Components of Export Market Orientation: A Study of U.S. Exporters

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Volumn , Issue , 2015, Pages 288-289

  Siguaw, Judy A ^a   Cadogan, John W ^b   Diamantopoulos, Adamantios ^c   Harner, Gregory ^d   Wasilewski, Sheryl ^d  

^a Department of Obstetrics Gynecology   (United States)

^b VICTORIA UNIVERSITY OF WELLINGTON   (New Zealand)

^c LOUGHBOROUGH UNIVERSITY   (United Kingdom)

^d KENNESAW STATE UNIVERSITY   (United States)

Author keywords

Destination Diversity; Environmental Force; Intelligence Generation; Market Orientation; Multiple Linear Regression Equation

Indexed keywords

EID: 84870531170     PISSN: 23636165     EISSN: 23636173     Source Type: Book Series    
DOI: 10.1007/978-3-319-13084-2_65     Document Type: Chapter

References (2)

1. Cadogan, John W. and Adamantios Diamantopoulos. 1995. ''Narver and Slater, Kohli and Jaworski and the Market Orientation Construct: Integration and Internationalization." Journal ofStrategic Marketing 3: 41-60.
2. Diamantopoulos, Adamantios and John W. Cadogan. 1996. "Internationalizing the Market Orientation Construct: An In-Depth Interview Approach." Journal of Strategic Marketing 4: 23-52.