Sensory analysis in the food industry as a tool for marketing decisions

Advances in Data Analysis and Classification

Volumn 6, Issue 4, 2012, Pages 303-321

  Iannario, Maria ^a   Manisera, Marica ^b   Piccolo, Domenico ^a   Zuccolotto, Paola ^b  

^a UNIVERSITY OF NAPLES FEDERICO II   (Italy)

^b UNIVERSITY OF BRESCIA   (Italy)

Author keywords

cub models; Italian coffee; Ordinal data; Sensory analysis

Indexed keywords

BEVERAGES; COMMERCE; DECISION TREES;

ADVERTISING STRATEGY; CUSTOMER RELATIONSHIP MANAGEMENT; DATA MINING TECHNIQUES; DIRECT MARKETING; FOOD INDUSTRIES; INTERESTING INFORMATION; MARKET SEGMENTATION; MARKETING DECISION; MARKETING MANAGEMENT; ORDINAL DATA; PRICE POLICY; PRODUCT POSITIONING; RANDOM FORESTS; SENSORY ANALYSIS; SENSORY EVALUATION;

MARKETING;

EID: 84870425815     PISSN: 18625347     EISSN: 18625355     Source Type: Journal    
DOI: 10.1007/s11634-012-0120-4     Document Type: Article

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