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Volumn 16, Issue 8, 2012, Pages 1228-1249

Corporate social responsibility: A duplicitous distraction?

Author keywords

CSR; Decision making; Economics; Human rights; Sociology; Stakeholder theory

Indexed keywords


EID: 84870414706     PISSN: 13642987     EISSN: 1744053X     Source Type: Journal    
DOI: 10.1080/13642987.2012.731193     Document Type: Article
Times cited : (10)

References (249)
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    • In this context globalisation means the recent bloomin global trade and the dispersal of production fromthe pioneer industrial states (e.g. theUnitedKingdom) to less developed economies driven by corporations and facilitated by, amongst other things, containerisation and the internet.
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    • Human Rights as outlined by multilateral treaties (for example: the International Convention on Civil and Political Rights (ICCPR) (1966), the International Convention on Economic and Social Rights (ICESCR) (1966), and the United Nations Convention on the Rights of the Child (CRC) (1989)) and interpreted by international, regional and national courts, and treaty bodies, are universal and indivisible.
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    • Michael Freeman, Human Rights: An Interdisciplinary Approach (Cambridge: Polity, 2002). They are intended to protect every human being from the excessive use of state power and, where business practice is concerned, to ensure the state protects human beings within their jurisdiction, as far as is reasonably possible, from that which is out of an individual's control, e.g. environmentally destructive business practice (ICESCR Art 122(b)) and forced labour (ICCPR Art 8). They also confer 'positive' rights on people, for example the rights to education (ICESCR Art 13), health (ICESCR Art 12), social security (ICESCR Art 90, freedom of association (ICCPR Art 22 and ICESCR Art 8) and more broadly the right to an adequate standard of living (ICESCR Art 11), and work (ICESCR Art 6) in a fair and safe manner (ICESCR Art 7). No multilateral human rights treaty has been ratified by every state but almost every state has ratified at least one treaty which recognises that human rights exist.
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    • The above obligations require, for example, effective governmental bureaucracy, the provision of national infrastructure (e.g. for transport and communication), schools, hospitals, housing police, and a justice system (see note 2).
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    • This article will not distinguish between transnational corporations, multinational corporations, privately owned businesses or cooperatives and partnerships because they all compete directly with each other and are required therefore to operate similarly competitive business models. John Ruggie's remit as the Secretary General's Special Representative on the issue of human rights and transnational companies and other businesses enterprises was similarly broad (A/HRC/8/5 (2010) Document can be found
    • This article will not distinguish between transnational corporations, multinational corporations, privately owned businesses or cooperatives and partnerships because they all compete directly with each other and are required therefore to operate similarly competitive business models. John Ruggie's remit as the Secretary General's Special Representative on the issue of human rights and transnational companies and other businesses enterprises was similarly broad (A/HRC/8/5 (2010) Document can be found at: http://daccess-dds-ny.un.org/doc/UNDOC/GEN/G08/128/61/PDF/G0812861.pdf?OpenElement).
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    • Although discrimination, industrial accidents, environmental destruction, for example, still occur, regulatory frameworks are enforced, and collective bargaining is accepted. Indeed, Reich makes the argument that corporations have purposefully avoided costs associated with a high standard of regulatory regime and a more empowered population by moving production away from those countries.
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    • E/CN.4/RES/2005/69.
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    • Note there is a multiplicity of voluntary codes which companies can sign-up to and which confuse the average consumer.
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    • The UNGC specifically references human rights, which makes it unique amongst the multiplicity (excepting the Sullivan Principles which focused on Apartheid in South Africa and is defunct).
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    • the UK appointed a Minister for Corporate Responsibility in 2004 and delivered a 'Corporate Social Responsibility - Draft International Strategic Framework' soon thereafter
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    • Note that the Conservative-Liberal coalition has not yet created a commensurate ministerial role.
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    • Stammers discusses the dominance of a legalistic approach to the implementation of human rights within the 'human rights industry' arguing that this approach dislocates human rights in practise from the social movements that worked to establish them theoretically, historically, and contemporaneously at the grass roots of society. In the context of this discussion, a focus on legal control and primacy of the state as duty bearer has distracted the 'human right industry' from recognising the vast and positive impact corporations could have given the appropriate operating environment.
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    • NB: Giddens sees the European Union as a movement towards more effective global governance but recent economic challenges have highlighted the tensions between constituent nation states which essentially share political systems and a liberal nominally Christian moral code. A world court that maintains meaningful oversight of democracies, one-party states, religious autocracies, military juntas, kingdoms and the myriad cultural norms and assumptions therein is some-way off. Justice Across Borders
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    • See section 5 for a more in-depth analysis of the 'business decision'.
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    • Paraphrased: 1. For whom is value created or destroyed? 2. Who is harmed or benefitted? 3. Whose rights and value are enabled (and vice versa)?
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    • Note
    • Festiga argues that people resolve atypical behaviours by subconsciouslymoulding theirmemories so their remembered behaviours more closely match their typical behavioural patterns. Milgram demonstrates that people can be encouraged to perpetrate heinous acts without physical threat or significant personal benefit and participants will frequently rationalise their actions post hoc. Zimbardo illustrates once people have adopted an imposed behavioural pattern from an authority figure they frequently adopt it as their own and embellish it with their own behavioural flourishes which can often beworse than the initial instructions. Zimbardo also identified a feedback process where a subordinate's behavioural flourishes become accepted by the authority figure.
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    • These observed psychological mechanisms are supported by historical analysis
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    • Psychological analysis of scenarios which have led to extreme human rights violations
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    • The important point to note is that these behaviours are not typical of a particular type of person or peoples - inMilgram's case similar experiments have been conducted all around the world with similar results - they are human group behaviours which occur subconsciously and therefore can be considered relevant in a variety of circumstances.
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    • There are undoubtedly examples of industries where it is demonstrably counter-productive to undertake questionable business practices but this does not appear to reflect the macro decisions made by corporate business leaders.
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    • BBC News, 'Web Firms Criticised Over China', http://news.bbc.co.uk/1/hi/uk/4787917.stm (accessed August 13, 2010) for a summary of the internet censorship debate and the role of search engines.
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    • BBC News, accessed August 13, for an up-to-date summary of the tumultuous relationship between Google and the Chinese government
    • BBC News, 'China Condemns Decisions by Google to Lift Censorship', http://news.bbc.co.uk/1/hi/world/asia-pacific/8582233.stm (accessed August 13, 2010) for an up-to-date summary of the tumultuous relationship between Google and the Chinese government
    • (2010) China Condemns Decisions By Google to Lift Censorship
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    • 'Google Softens Tone on China', http://online.wsj.com/article/SB10001424052970203436904577155003097277514.html for a Wall Street Journal article outlining Google's decision to expand its operation in China.
    • Google Softens Tone on China
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    • ICCPR Art 19(2): 'this right shall include freedom to seek, receive and impart information and ideas of all kinds... through any choice of media'.
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    • Since agreeing to collude with the China government, Google has attempted to circumvent China's restrictions in a response to hacking of Gmail accounts but the search engine's results are still censored in mainland China hence Google is still tacitly colluding with censorship.
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