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Volumn 5, Issue , 2009, Pages 2872-2879

Cognitive media attributes and motivation of IPTV for agricultural information

Author keywords

Agricultural information; Information necessity; Information usefulness; Internet protocol television (IPTV); Media attributes; Usage motivation

Indexed keywords

AGRICULTURAL INFORMATION; BUSINESS OPPORTUNITIES; FOOD INDUSTRIES; INFORMATION NECESSITY; INFORMATION USEFULNESS; IPTV SERVICES; MEDIA ATTRIBUTES;

EID: 84870327857     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper
Times cited : (3)

References (10)
  • 3
    • 55249087535 scopus 로고
    • Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
    • Davis, F. D. (1989) Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology, MIS Quarterly, 13, 3, 319-340.
    • (1989) MIS Quarterly , vol.13 , Issue.3 , pp. 319-340
    • Davis, F.D.1
  • 4
    • 84869040189 scopus 로고    scopus 로고
    • A Convergence-Adoption Model for IPTV Use: Functional Similarity & Media Substitution
    • Kang, J. W. and Lee, S. W. (2006) A Convergence-Adoption Model for IPTV Use: Functional Similarity & Media Substitution, Korean Journal of Journalism & Communication Studies, 50, 2, 29.
    • (2006) Korean Journal of Journalism & Communication Studies , vol.50 , Issue.2 , pp. 29
    • Kang, J.W.1    Lee, S.W.2
  • 5
    • 84869031351 scopus 로고    scopus 로고
    • An exploratory study of the change of advertising concept and the censorship of interactive advertising in digital, multimedia, and multichannel Era
    • Kim, S. H. (2003) An exploratory study of the change of advertising concept and the censorship of interactive advertising in digital, multimedia, and multichannel Era, The Korean Journal of Advertising, 14, 1.
    • (2003) The Korean Journal of Advertising , vol.14 , pp. 1
    • Kim, S.H.1
  • 7
    • 84869005603 scopus 로고    scopus 로고
    • A Study on Competition Structure of Broadcasting Platform in the Era of Media Convergence: Focused on the Niche Comparison of Selection Factors of Users
    • Lim, S. W. (2007) A Study on Competition Structure of Broadcasting Platform in the Era of Media Convergence: Focused on the Niche Comparison of Selection Factors of Users, Korean Association for Broadcasting & Telecommunication, 21, 3, 51.
    • (2007) Korean Association for Broadcasting & Telecommunication , vol.21 , Issue.3 , pp. 51
    • Lim, S.W.1
  • 8
    • 84870357252 scopus 로고    scopus 로고
    • Media & Future Institute, Seoul Media Future Institute Korea
    • Media & Future Institute (2009) Media Forecasting 2009 in Korea, Media & Future Institute, Seoul, Korea.
    • (2009) Media Forecasting 2009 in Korea
  • 9
    • 84869066655 scopus 로고    scopus 로고
    • The Media Characteristics and Use Motives of Cellular Phone, Internet and Television In Korea
    • Park, J. M. (2003) The Media Characteristics and Use Motives of Cellular Phone, Internet and Television In Korea, Korean Journal of Journalism & Communication Studies, 47, 2, 31.
    • (2003) Korean Journal of Journalism & Communication Studies , vol.47 , Issue.2 , pp. 31
    • Park, J.M.1
  • 10
    • 84869013092 scopus 로고    scopus 로고
    • Media Traits and Usability of Internet and Television
    • Park, J. M. and Oh, J. W. (2001) Media Traits and Usability of Internet and Television, Journal of Communication Science, 1, 1, 37.
    • (2001) Journal of Communication Science , vol.1 , Issue.1 , pp. 37
    • Park, J.M.1    Oh, J.W.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.