Resource packaging in keyword auctions

ICIS 2006 Proceedings - Twenty Seventh International Conference on Information Systems

Volumn , Issue , 2006, Pages 1999-2014

  Chen, Jianqing ^a   Liu, De ^b   Whinston, Andrew B ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b UNIVERSITY OF KENTUCKY   (United States)

Author keywords

Divisible goods; Keyword advertising; Search engine; Share structures; Unit price auctions

Indexed keywords

AUCTION SETTINGS; DIVISIBLE GOODS; EXPECTED REVENUE; NUMBER AND SIZE; PACKAGING PROBLEMS; UNIT-PRICE AUCTIONS;

BLENDING; COMMERCE; INFORMATION SYSTEMS; MARKETING; SEARCH ENGINES;

RESOURCE VALUATION;

EID: 84870169770     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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