Web credibility research: A method for online experiments and early study results

Conference on Human Factors in Computing Systems - Proceedings

Volumn , Issue , 2001, Pages 295-296

  Fogg, B J ^a   Marshall, Jonathan ^a   Kameda, Tami ^a   Solomon, Joshua ^a   Rangnekar, Akshay ^b   Boyd, John ^a   Brown, Bonny ^c  

^a STANFORD UNIVERSITY   (United States)

^b Reactivity   (United States)

^c Vividence Corp   (United States)

Author keywords

Captology; Content attribution; Online research; User studies; Web banner ads; Web credibility; Web design

Indexed keywords

CAPTOLOGY; CONTENT ATTRIBUTION; ONLINE RESEARCH; USER STUDY; WEB BANNER ADS; WEB CREDIBILITY; WEB DESIGNS;

HUMAN ENGINEERING; ITERATIVE METHODS; PHOTOGRAPHY; WEBSITES;

RESEARCH;

EID: 84869427661     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/634067.634242     Document Type: Conference Paper

References (6)

1. Cheskin Research, S.A.S., eCommerce Trust Study. 1999. See www.studioarchetype.com/headlines/etrust-frameset.html.
2. Critchfield, R. Credibility and Web Site Design 1998. See www.warner.edu/critchfield/hci/critchfield.hunl.
3. Fogg, B.J. and Tseng, H. The Elements of Computer Credibility. Proceedings of the CH199 Conference on Human Factors and Computing Systems 1999 (pp. 80-87), ACM Press.
4. Fogs, BJ., Marshall, J., Laraki, O., Osipovich, A., Varma, C., Fang, N., Paul, J., Rangnekar, A., Shon, J., Swani, P., & Treinen, M. Elements that Affect Web Credibility: Early Results from a Self-Report Study. Proceedings of ACM CH1 2000 Conference on Human Factors in Computing Systems 2000 (pp. 287-88): ACM Press.
5. Fogg, B.L, Marshall, J., Laraki, O., Osipovich, A., Varma, C., Fang, N., Paul, J., Rangnekar, A., Shon, J., Swani, P., & Treinen, M. What Makes A Web Site Credible? A Report on a Large Quantitative Study. Proceedings of ACM CH12001 Conference on Human Factors in Computing Systems 2001. ACM Press.
6. Morkes, J. and Nielsen, J., Concise, Scannable and Objective: How to Write for the Web, 1997. See www.useit.conffpapers/webwritinglwritina.html.