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Zhao, X.; J. G. Lynch, Jr., and Q. Chen Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis. Journal of Consumer Research 37 (2010): 197-206.
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(2010)
Journal of Consumer Research
, vol.37
, pp. 197-206
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Zhao, X.1
Lynch Jr., J.G.2
Chen, Q.3
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