Temporal customer segmentation using the self-organizing time map

Proceedings of the International Conference on Information Visualisation

Volumn , Issue , 2012, Pages 234-240

  Yao, Zhiyuan ^a   Sarlin, Peter ^a   Eklund, Tomas ^a   Back, Barbro ^a  

^a ÅBO AKADEMI UNIVERSITY   (Finland)

Author keywords

Self Organizing Time Map (SOTM); Temporal customer segmentation; Visual clustering

Indexed keywords

COMPLEX PATTERN; CUSTOMER BEHAVIOR; CUSTOMER INFORMATION; CUSTOMER SEGMENTATION; CUSTOMERBASE; DATA SPACE; EFFECTIVE TOOL; SELF ORGANIZING; TEMPORAL CLUSTERING; TRADITIONAL CLUSTERING; VISUAL CLUSTERING;

CONFORMAL MAPPING; VISUALIZATION;

SALES;

EID: 84867912421     PISSN: 10939547     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/IV.2012.47     Document Type: Conference Paper

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