Frugal and reverse innovation - Literature overview and case study insights from a German MNC in India and China

2012 18th International Conference on Engineering, Technology and Innovation, ICE 2012 - Conference Proceedings

Volumn , Issue , 2012, Pages

  Agarwal, Nivedita ^a   Brem, Alexander ^a  

^a UNIVERSITY OF ERLANGEN NUREMBERG   (Germany)

Author keywords

emerging markets; Frugal innovation; reverse innovation; SMART

Indexed keywords

CORE VALUES; DEVELOPED COUNTRIES; DEVELOPING PRODUCT; EMERGING MARKETS; END TO END; INNOVATION STRATEGY; LITERATURE OVERVIEW; LOCAL MARKETS; MULTI-NATIONAL CORPORATIONS; MULTINATIONAL COMPANIES; SMART;

INDUSTRY;

COMMERCE;

EID: 84867908700     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICE.2012.6297683     Document Type: Conference Paper

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