A forecast simulation analysis of the next-generation DVD market based on consumer preference data

International Journal of Consumer Studies

Volumn 35, Issue 4, 2011, Pages 448-457

  Lee, Jongsu ^a   Choi, Jae Young ^b   Cho, Youngsang ^c  

^a Seoul National University   (South Korea)

^b Korea Institute for Industrial Economics and Trade   (South Korea)

^c Inje University   (South Korea)

Author keywords

Bayesian mixed logit; Conjoint analysis; De facto standard; Market share simulation; Next generation DVD

Indexed keywords

EID: 84867679968     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2010.00958.x     Document Type: Article

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