The privacy calculus: Mobile apps and user perceptions of privacy and security

International Journal of Engineering Business Management

Volumn 4, Issue 1, 2012, Pages 1-10

  Fife, Elizabeth ^a   Orjuela, Juan ^b  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^b UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

Business model; M commerce; M health; Mobile phone; Privacy

Indexed keywords

EID: 84867636297     PISSN: None     EISSN: 18479790     Source Type: Journal    
DOI: 10.5772/51645     Document Type: Article

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