Value networks: Scenarios on the mobile content market configurations

2009 8th International Conference on Mobile Business

Volumn , Issue , 2009, Pages 35-40

  Ghezzi, Antonio ^a   Renga, Filippo ^a   Cortimiglia, Marcelo ^a  

^a POLITECNICO DI MILANO   (Italy)

Author keywords

Mobile Content; Multiple Case Studies.; Strategy; Value Creation; Value Network

Indexed keywords

MOBILE CONTENT; MULTIPLE CASE STUDIES.; STRATEGY; VALUE CREATION; VALUE NETWORK;

COMMERCE; MOBILE COMPUTING; RESEARCH;

WIRELESS NETWORKS;

EID: 70449578890     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICMB.2009.13     Document Type: Conference Paper

References (31)

1. V. Allee, "The Future of Knowledge: Increasing Prosperity through Value Networks", Butterworth-Heinemann, 2003.
2. J.C. Anderson, "Relationships in business markets: exchange episodes, value creation, and their empirical assessment", Journal of Academy of Marketing Science, 1995, vol.23, n. 4, pp. 346-350.
3. P. Ballon and M. Van Bossuyt, "Comparing business models for multimedia content distribution platforms", Instituite for Broadband Technology, MCDP project, 2006.
4. R. Balocco, G. Bonometti, A. Ghezzi, and Renga, F., "Mobile Payment Applications: an Exploratory Analysis of the Italian Diffusion Process", Proceedings of the International Conference on Mobile Business (ICMB 08), July 2008, Barcelona.
5. S.J. Barnes, "The mobile commerce value chain: analysis and future developments", International Journal of Infromation Management, 2002, n. 22, pp. 91-108.
6. U. Bertelè, A. Rangone and F. Renga, "Il Mobile diventa Web. Il Web diventa Mobile", Mobile Content Observatory Report, 2008.
7. T.V. Bonoma, "Case research in marketing: opportunities, problems, and a process", Journal of Marketing Research, 1985, vol.22, pp. 199-208.
8. R.S. Burt, "Structural holes: the social structure of competition", Harvard University Press, Cambridge, MA, 1992.
9. A.J. Campbell and D.T. Wilson, , "Managed networks: creating strategic advantage', in D. Iacobucci, Networks in Marketing, Sage Publishing, London, 1996, pp.125-143.
10. A. Eggert, W. Ulaga and F. Schultz, "Value creation in the relationship life cycle: a quasi-longitudinal analysis", Industrial Marketing Management, 2005, n. 35, pp. 20-27.
11. K. M. Eisenhardt, "Building theories from case study research", Academy of Management Review, 1989, vol.14, n. 4, pp. 532-550.
12. Ø.D. Fjeldstad, M. Becerra and S. Narayanan S., "Strategic action in network industries: an empirical analysis of the European mobile phone industry", Scandinavian Journal of Management, 2004, vol.20, pp. 173-196.
13. R. Gulati, "Social structure and alliance formation pattern: a longitudinal analysis", American Journal of Sociology, 1995, n. 91, pp. 481-510.
14. R. Gulati, N. Nohria and A. Zaheer A., "Strategic Networks", Strategic Management Journal, 2000, n. 21, pp. 203-215.
15. H. Hakansson and I. Snehota, "No business is an island: the network concept of business strategy", Scandinavian Journal of Management, 1989, vol.5, n. 3, pp. 187-200.
16. G. Hamel, Y. L. Doz and C.K. Prahalad, "Collaborate with your competitors - and win", Harvard Business Review, 1989, vol.67, n. 1, pp. 133-139.
17. L. Huemer, "Supply Management. Value creation, coordination and positioning in supply relationships", Long Range Planning, 2006, n. 39, pp. 133-153.
18. Y. Kuo and C. Yu, "3G Telecommunication operators' challenges and roles: a perspective of mobile commerce value chain", Technovation, 2006, pp.1347-1356.
19. F. Li amd J. Whalley, "Deconstruction of the telecommunications industry: from value chain to value network", Telecommunications Policy, 2002, n. 26, pp.451-472.
20. J. Meredith, "Building operations management theory through case and field research", Journal of Operations Management, 1998, n. 16, pp. 441-454.
21. R. Normann and R. Ramirez, "Designing Interactive Strategy: From the Value Chain to the Value Constellation", John Wiley & Sons, Chichester, 1994.
22. C. Parolini, "The Value Net: A Tool for Competitive Strategy", John Wiley & Sons, Chichester, 1999.
23. J. Peppard and A. Rylander, "From Value Chain to Value Network: an Insight for Mobile Operators", European Management Journal, 2006, vol.24, n. 2.
24. A. Pettigrew, "The management of strategic change", Blackwell, Oxford, 1988.
25. F. K Pil and M. Holweg, "Evolving from value chain to value grid", MIT Sloan Management Review, 2006, vol.47, n. 4, pp. 72-80.
26. M. E. Porter, "Competitive advantage: Creating and sustaining superior performance", New York, Free Press, 1985.
27. A. Schieffer, "Value Networks: How Organizations Really Work" Knowledge Management Research & Practice, 2005.
28. C. Stabell and Ø. Fjeldstad, "Configuring value for competitive advantage: on chains, shops, and networks", Strategic Management Journal, 2002, n. 19, pp. 413-437.
29. D. Tapscott, D. Ticoll and A. Lowy, "Digital Capital: Harnessing the Power of Business Webs", Harvard Business School Press, Boston, 2000.
30. B.W. Wirtz, 2001, "Reconfiguration of Value Chains in Converging Media and Communications Markets", Long Range Planning, 2001, n. 34, pp. 489-506.
31. Yin, R., "Case study research: Design and methods", Thousand Oaks, CA: Sage Publishing, 2003. 40