Internet Adoption and Advertising Expenditures on Traditional Media: An Empirical Analysis Using a Panel of Countries

Journal of Economics and Management Strategy

Volumn 21, Issue 4, 2012, Pages 913-926

  Zentner, Alejandro ^a  

^a UNIVERSITY OF TEXAS AT DALLAS   (United States)

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EID: 84867612429     PISSN: 10586407     EISSN: 15309134     Source Type: Journal    
DOI: 10.1111/j.1530-9134.2012.00355.x     Document Type: Article

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