Selecting Online Videos from Graphics, Text, and View Counts: The Moderation of Popularity Bandwagons

Journal of Computer-Mediated Communication

Volumn 18, Issue 1, 2012, Pages 46-61

  Fu, W Wayne ^a  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

Bandwagon effect; Content uncertainty; Imagery domination; Informational modality; Inter modal counteraction; Popularity cues; User generated videos

Indexed keywords

BANDWAGON EFFECT; CONTENT UNCERTAINTY; IMAGERY DOMINATION; INFORMATIONAL MODALITY; INTER-MODAL COUNTERACTION; ONLINE VIDEO; POPULARITY CUE; PRESENTATION MODES; UNCERTAINTY; USER-GENERATED VIDEO;

EID: 84867427973     PISSN: None     EISSN: 10836101     Source Type: Journal    
DOI: 10.1111/j.1083-6101.2012.01593.x     Document Type: Article

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