Writing pictures/taking fieldnotes: Towards a more visual and material ethnographic consumer research

Handbook of Qualitative Research Methods in Marketing

Volumn , Issue , 2006, Pages 279-290

  Peñaloza, Lisa ^a   Cayla, Julien ^b  

^a UNIVERSITY OF UTAH   (United States)

^b Australian Graduate School of Management   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84867365701     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4337/9781847204127.00030     Document Type: Chapter

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