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Volumn 23, Issue 4, 2012, Pages 1008-1023

A behavioral theory of market expansion based on the opportunity prospects rule

Author keywords

Attention based view; Behavioral theory of the firm; Market expansion; Opportunities; Opportunity prospects rule; Organizational change; Performance feedback; Search; Slack

Indexed keywords


EID: 84867090589     PISSN: 10477039     EISSN: 15265455     Source Type: Journal    
DOI: 10.1287/orsc.1110.0674     Document Type: Article
Times cited : (47)

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