Cultural differences in affect intensity perception in the context of advertising

Frontiers in Psychology

Volumn 2, Issue NOV, 2011, Pages

  Pogosyan, Marianna ^a   Engelmann, Jan B ^b  

^a INTERNATIONAL CHRISTIAN UNIVERSITY   (Japan)

^b UNIVERSITY OF ZURICH   (Switzerland)

Author keywords

Affect intensity; Cross cultural differences; Emotion perception; Japan; Positive affect; Russia; USA

Indexed keywords

EID: 84867084662     PISSN: None     EISSN: 16641078     Source Type: Journal    
DOI: 10.3389/fpsyg.2011.00313     Document Type: Article

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