The use of persuasion in public health communication: An ethical critique

Public Health Ethics

Volumn 5, Issue 2, 2012, Pages 192-205

  Rossi, John ^a   Yudell, Michael ^a  

^a DREXEL UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; CONFIDENTIALITY; DECISION MAKING; ETHICS; GENETIC RISK; HEALTH PRACTITIONER; HEALTH PROMOTION; HUMAN; HUMAN RELATION; INTERPERSONAL COMMUNICATION; MEDICAL INFORMATION; MORALITY; PERSONAL AUTONOMY; PERSUASIVE COMMUNICATION; PRIORITY JOURNAL; PRIVACY; PUBLIC HEALTH; RESPONSIBILITY; RISK MANAGEMENT; SOCIAL ENVIRONMENT; SOCIALIZATION; STIGMA; UNWANTED PREGNANCY;

EID: 84866630046     PISSN: 17549973     EISSN: 17549981     Source Type: Journal    
DOI: 10.1093/phe/phs019     Document Type: Article

References (52)

1. Anthony, R. (2004). Risk Communication, Value Judgments, and the Public-Policy Maker Relationship in a Climate of Public Sensitivity Towards Animals: Revisiting Britain's Foot-and-Mouth Crisis. Journal of Agricultural and Environmental Ethics, 17, 363-383. (Pubitemid 39499678)
2. Baker, J. P. (2008). Mercury, Vaccines and Autism: One Controversy, Three Histories. American Journal of Public Health, 98, 244-253. (Pubitemid 351320502)
3. Bayer, R. and Fairchild, A. (2004). The Genesis of Public Health Ethics. Bioethics, 18, 473-492. (Pubitemid 39425363)
4. Bayer, R and Stuber, J. (2006). Tobacco Control, Stigma, and Public Health: Rethinking the Relations. American Journal of Public Health, 96, 47-50. (Pubitemid 43042834)
5. Beauchamp, T. L and Childress, J. F. (2001). Principles of Biomedical Ethics. 5th edn. New York: Oxford University Press.
6. Blumenthal-Barby, J. S and Burroughs, H. (2012). Seeking Better Healthcare Outcomes: The Ethics of Using the "Nudge". American Journal of Bioethics, 12, 1-10.
7. Brunk, C., Haworth, L. and Lee, C. (1991). Is a Scientific Assessment of Risk Possible? Value Assumptions in the Canadian Alachlor Controversy. Dialogue, 30, 235-247.
8. Centers for Disease Control and Prevention (CDC). (2012a). Gateway to Health Communication and Social Marketing Practice, available from: http:// www.cdc.gov/healthcommunication/ [accessed 29 May 2012].
9. Centers for Disease Control and Prevention (CDC). (2012b). Buttons and Badges Gallery, available from: http://www.cdc.gov/SocialMedia/tools/ ButtonsGallery.html [accessed on 29 May 2012].
10. Children's Healthcare of Atlanta. (2012). "Strong4Life" Campaign, available from http://www.strong4life .com/default.aspx [accessed 29 May 2012].
11. Childress, J. F., Faden, R. R., Gaare, R. D., Gostin, L. O., Kahn, J., Bonnie, R. J., Kass, N. E., Mastroianni, A. C., Moreno, J. and Nieburg, P. (2002). Public Health Ethics: Mapping the Terrain. Journal of Law, Medicine and Ethics, 30, 170-178. (Pubitemid 39273228)
12. Cranor, C. (1997). The Normative Nature of Risk Assessment: Features and Possibilities. Risk: Health, Safety, and Environment, 8, 123-136.
13. Davis, N. (1993). Contemporary Deontology. In Peter, S. (ed.), A Companion to Ethics. Malden, MA: Blackwell Publishing.
14. Drake, C. (2012). "Strong4Life" Childhood Obesity Campaign Stirs up Controversy. HCP Live Network, availablefrom http://www.hcplive.com/ pop-medicine/Strong4Life-Childhood-Obesity- Campaign-Stirs-Up-Controversy [accessed 29 May 2012].
15. United States Department of Health and Human Services (DHHS). (1991). Federal Policy for the Protection of Human Subjects, 45 CFR Part 46.
16. Donchin, A. (2001). Understanding Autonomy Relationally: Toward a Reconfiguration of Bioethical Principles. Journal of Medicine and Philosophy, 26, 365-386. (Pubitemid 32843132)
17. Douglas, M. and Wildavsky, A. (1983). Risk and Culture: An Essay on the Selection of Technological and Environmental Dangers. Los Angeles: University of California Press.
18. Fischhoff, B. (2007). Nonpersuasive Communication about Matters of Greatest Urgency: Climate Change. Environmental Science and Technology, 1, 7205-7208.
19. Fischhoff, B., Brewer, B. T. and Downs, J. S. (eds) (2011). Communicating Risks and Benefits: An Evidence-Based User's Guide. Silver Spring, MD: Food and Drug Administration, Risk Communication Advisory Committee, available from http://www.fda.gov/ScienceResearch/Special-Topics/RiskCommunication/default.htm [accessed 29 May 2012].
20. Guttman, N. (1996). Values and Justifications in Health Communication Interventions: An Analytic Framework. Journal of Health Communication, 1, 365-396. (Pubitemid 126683298)
21. Guttman, N. (1997). Ethical Dilemmas in Health Campaigns. Health Communication, 9, 155-190. (Pubitemid 127449895)
22. Guttman, N. (2001). On Being Responsible: Ethical Appeals to Personal Responsibility in Health Campaigns. Journal of Health Communication, 6, 117-131.
23. Guttman, N. and Salmon, C. (2004). Guilt, Fear, Stigma and Knowledge Gaps: Ethical Issues in Public Health Communication Interventions. Bioethics, 18, 531-552. (Pubitemid 39429489)
24. Hansson, S. O. (1993). The False Promises of Risk Analysis. Ratio, 6, 16-26.
25. Hansson, S. O. (2007). Risk and Ethics: Three Approaches. In Lewens, T. (ed.), Risk: Philosophical Perspectives. New York: Routledge.
26. Herzog, K. and Stephenson, C. (2011). New Campaign Aims to Reduce Milwaukee's Infant Mortality Rate to Historic Low by 2017. Milwaukee-Wisconsin Journal Sentinel, available from http://www.jsonline .com/news/milwaukee/ad- campaign-unveiled-asanother- cosleeping-death-is-announced-s030073- 133552808.html [accessed 29 May 2012].
27. Holland, S. (2007). Public Health Ethics. Malden, MA: Polity Press.
28. Jamaica National Family Planning Board (NFPB). (n.d.). Before You Be a Mother: Be a Woman, available from http://www.m-mc.org [accessed 29 May 2012].
29. Johnson, B. (1999). Ethical Issues in Risk Communication: Continuing the Discussion. Risk Analysis, 19, 335-348. (Pubitemid 29409493)
30. Laudan, L. (1984). Science and Values: The Aims of Science and Their Role in Scientific Debate. Los Angeles: University of California Press.
31. Lewens, T. (ed.) (2007). Risk: Philosophical Perspectives. New York: Routledge.
32. Meghani, Z. (2009). The US' Food and Drug Administration, Normativity of Risk Assessment, GMOs, and American Democracy. Journal of Agricultural and Environmental Ethics, 22, 125-139.
33. Mill, J. S. (1991). On Liberty (Oxford World's Classics). New York: Oxford University Press.
34. Mills, C. (1995). Politics and Manipulation. Social Theory and Practice, 21, 97-112.
35. Montmarquet, J. (1993). Epistemic Virtue and Doxastic Responsibility. Lanham: Rowman & Littlefield.
36. National Cancer Institute (NCI). (1989/2008). Making Health Communication Programs Work, available from http://www.cancer.gov/cancertopics/cancerlibrary/ pinkbook/page1 [accessed 29 May 2012].
37. National Research Council (NRC). (1989). Improving Risk Communication. Washington, D.C.: National Academies Press.
38. Nelson, R. M., Beauchamp, T. L., Miller, V. A., Reynolds, W., Ittenbach, R. F. and Luce, M. F. (2011). The Concept of Voluntary Consent. American Journal of Bioethics, 11, 6-16.
39. Quong, J. (2007). Political Liberalism Without Skepticism. Ratio, XX, 320-340.
40. Rawls, J. (1999). The Idea of Public Reason Revisited. In Freeman, S. (ed.), Collected Papers. Cambridge: Harvard University Press.
41. Rollin, B. E. (1990). The Unheeded Cry: Animal Consciousness, Animal Pain and Science. New York: Oxford University Press.
42. Secker, B. (1999). The Appearance of Kant's Deontology in Contemporary Kantianism: Concepts of Patient Autonomy in Bioethics. Journal of Medicine and Philosophy, 24, 43-66.
43. Shrader-Frechette, K. S. (1991). Risk and Rationality: Philosophical Foundations for Populist Reforms. Los Angeles: University of California Press.
44. Stephenson, C. (2011). Milwaukee Co-Sleeping Ad Sparks Nationwide Debate. Milwaukee-Wisconsin Journal Sentinel, available from http://www.jsonline. com/news/milwaukee/milwaukee-cosleepingad-stirs-nationwide-debate-4m33572- 133987863.html [accessed 29 May 2012].
45. Stubblefield, C. (1997). Persuasive Communication: Marketing Health Promotion. Nursing Outlook, 45, 173-177. (Pubitemid 127669903)
46. Thompson, P. (1999). The Ethics of Truth-Telling and the Problem of Risk. Science and Engineering Ethics, 5, 489-510.
47. Thompson, P. (2003). Value Judgments and Risk Comparisons. Plant Physiology, 132, 10-16.
48. Thompson, P. (2007). Risk and Sustainability. Journal of Agricultural and Environmental Ethics, 20, 375-386.
49. United States Food and Drug Administration (FDA). (2009). Strategic Plan for Risk Communication, available from http://www.fda.gov/AboutFDA/ ReportsManualsForms/Reports/ucm183673.htm# science [accessed 29 May 2012].
50. Valenti, J. A. and Wilkins, L. (1995). An Ethical Risk Communication Protocol for Science and Mass Communication. Public Understanding of Science, 4, 177-194.
51. Williams, N. (2008). Affected Ignorance and Animal Suffering: Why Our Failure to Debate Factory Farming Puts Us at Moral Risk. Journal of Agricultural and Environmental Ethics, 21, 371-384.
52. Witte, K. (1994). The Manipulative Nature of Health Communications Research. The American Behavioral Scientist, 38, 285-293.