메뉴 건너뛰기




Volumn 45, Issue 4, 1997, Pages 173-177

Persuasive communication: Marketing health promotion

Author keywords

[No Author keywords available]

Indexed keywords

HEALTH EDUCATION; HUMAN; MEDICAL ETHICS; METHODOLOGY; NURSING; PERSUASIVE COMMUNICATION; PSYCHOLOGICAL THEORY; REVIEW; TEACHING;

EID: 0031181424     PISSN: 00296554     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0029-6554(97)90024-5     Document Type: Article
Times cited : (12)

References (25)
  • 2
    • 0001097387 scopus 로고
    • Communication network influences on information diffusion and persuasion
    • Weenig MWH, Midden CJH. Communication network influences on information diffusion and persuasion. J Pers Soc Psychol 1991;61:1734-42.
    • (1991) J Pers Soc Psychol , vol.61 , pp. 1734-1742
    • Weenig, M.W.H.1    Midden, C.J.H.2
  • 3
    • 84928849022 scopus 로고
    • Studying health communication: An agenda for the future
    • Smith DH. Studying health communication: an agenda for the future. Health Commun 1989;1(1):17-27.
    • (1989) Health Commun , vol.1 , Issue.1 , pp. 17-27
    • Smith, D.H.1
  • 5
    • 0022447421 scopus 로고
    • Encouraging preventive behavior for distant and proximal health threats: Effects of vivid versus abstract information
    • Rook KS. Encouraging preventive behavior for distant and proximal health threats: effects of vivid versus abstract information. J Gerontol 1986:41:526-34.
    • (1986) J Gerontol , vol.41 , pp. 526-534
    • Rook, K.S.1
  • 6
    • 0024076755 scopus 로고
    • Social marketing and public health intervention
    • Lefebvre RC, Flora JA. Social marketing and public health intervention. Health Educ Q 1988:15:299-315.
    • (1988) Health Educ Q , vol.15 , pp. 299-315
    • Lefebvre, R.C.1    Flora, J.A.2
  • 7
    • 0021492960 scopus 로고
    • How do persuasive health messages work? A health education field study
    • Rimer B, Glassman B. How do persuasive health messages work? A health education field study. Health Educ Q 1984:11: 313-21.
    • (1984) Health Educ Q , vol.11 , pp. 313-321
    • Rimer, B.1    Glassman, B.2
  • 8
    • 0022730955 scopus 로고
    • Mutual persuasion as a model for doctor-patient communication
    • Smith DH, Pettegrew LS. Mutual persuasion as a model for doctor-patient communication. Theor Med 1986:7:127-46.
    • (1986) Theor Med , vol.7 , pp. 127-146
    • Smith, D.H.1    Pettegrew, L.S.2
  • 12
    • 0021298129 scopus 로고
    • Effects of public education about breast cancer and breast self-examination
    • Siero S, Kok G, Pruyn, J. Effects of public education about breast cancer and breast self-examination. Soc Sci Med 1984; 18:881-8.
    • (1984) Soc Sci Med , vol.18 , pp. 881-888
    • Siero, S.1    Kok, G.2    Pruyn, J.3
  • 14
    • 0022035465 scopus 로고
    • Magazine versus physicians: The influence of information source on intentions to use oral contraceptives
    • Halpern DF, Blackman SL. Magazine versus physicians: the influence of information source on intentions to use oral contraceptives. Women Health 1985;10(1):9-23.
    • (1985) Women Health , vol.10 , Issue.1 , pp. 9-23
    • Halpern, D.F.1    Blackman, S.L.2
  • 15
    • 84930556882 scopus 로고
    • The relationship of paralinguistic cues to impression formation and the recall of medical messages
    • Ray EB, Ray GB. The relationship of paralinguistic cues to impression formation and the recall of medical messages. Health Commun 1990;2(1):47-57.
    • (1990) Health Commun , vol.2 , Issue.1 , pp. 47-57
    • Ray, E.B.1    Ray, G.B.2
  • 16
    • 0001776875 scopus 로고
    • Chronic issue-specific fear inhibits systematic processing of persuasive communications
    • Jepson C, Chaiken S. Chronic issue-specific fear inhibits systematic processing of persuasive communications. J Soc Behav Pers 1990;5(2):61-84.
    • (1990) J Soc Behav Pers , vol.5 , Issue.2 , pp. 61-84
    • Jepson, C.1    Chaiken, S.2
  • 17
    • 9744233351 scopus 로고
    • Non-smokers, light smokers and heavy smokers - Attitudes towards statutory warning
    • Iyer PGK, Chadha NK. Non-smokers, light smokers and heavy smokers - attitudes towards statutory warning. J Psychol Res 1985;29(1):55-8.
    • (1985) J Psychol Res , vol.29 , Issue.1 , pp. 55-58
    • Iyer, P.G.K.1    Chadha, N.K.2
  • 18
    • 0022083277 scopus 로고
    • Reactions to life-style warnings: Coffee and cancer
    • Weinstein ND. Reactions to life-style warnings: coffee and cancer. Health Educ Q 1985;12(2):129-34.
    • (1985) Health Educ Q , vol.12 , Issue.2 , pp. 129-134
    • Weinstein, N.D.1
  • 19
    • 0021718460 scopus 로고
    • The role of vivid information in fear appeals and attitude change
    • Sherer M, Rogers RW. The role of vivid information in fear appeals and attitude change. J Res Pers 1984;18:321-34.
    • (1984) J Res Pers , vol.18 , pp. 321-334
    • Sherer, M.1    Rogers, R.W.2
  • 20
    • 84952109977 scopus 로고
    • Effects of case history versus abstract information on health attitudes and behaviors
    • Rook KS. Effects of case history versus abstract information on health attitudes and behaviors. J App Soc Psychol 1987;17:533-53.
    • (1987) J App Soc Psychol , vol.17 , pp. 533-553
    • Rook, K.S.1
  • 21
    • 85024990474 scopus 로고
    • Beyond fear appeals: Negative and positive persuasive appeals to health and self-esteem
    • Robberson MR, Rogers RW. Beyond fear appeals: negative and positive persuasive appeals to health and self-esteem. J App Soc Psychol 1988;18:277-87.
    • (1988) J App Soc Psychol , vol.18 , pp. 277-287
    • Robberson, M.R.1    Rogers, R.W.2
  • 22
    • 0025441047 scopus 로고
    • Message framing, dispositional optimism, and follow-up for abnormal papanicolaou tests
    • Lauver D, Rubin M. Message framing, dispositional optimism, and follow-up for abnormal papanicolaou tests. Res Nurs Health 1990;13:199-207.
    • (1990) Res Nurs Health , vol.13 , pp. 199-207
    • Lauver, D.1    Rubin, M.2
  • 23
    • 0023297565 scopus 로고
    • The effect of message framing on breast self-examination attitudes, intentions, and behavior
    • Meyerowitz BE, Chaiken S. The effect of message framing on breast self-examination attitudes, intentions, and behavior. J Pers Soc Psychol 1987;52:500-10.
    • (1987) J Pers Soc Psychol , vol.52 , pp. 500-510
    • Meyerowitz, B.E.1    Chaiken, S.2
  • 24
    • 0029268001 scopus 로고
    • The effects of message framing on mammography utilization
    • Banks SM, Salovey P, Greener S, Rothman AJ. The effects of message framing on mammography utilization. Health Psych 1995;14: 178-84.
    • (1995) Health Psych , vol.14 , pp. 178-184
    • Banks, S.M.1    Salovey, P.2    Greener, S.3    Rothman, A.J.4
  • 25
    • 0002730211 scopus 로고
    • Theoretical foundations of campaigns
    • Rice RE, Paisley WJ, editors. Beverly Hills (CA): Sage
    • McGuire W. Theoretical foundations of campaigns. In: Rice RE, Paisley WJ, editors. Public communication campaigns. Beverly Hills (CA): Sage; 1981. p. 41-70.
    • (1981) Public Communication Campaigns , pp. 41-70
    • McGuire, W.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.