Measuring and fingerprinting click-spam in ad networks

SIGCOMM'12 - Proceedings of the ACM SIGCOMM 2012 Conference Applications, Technologies, Architectures, and Protocols for Computer Communication

Volumn , Issue , 2012, Pages 175-186

  Dave, Vacha ^a,b   Guha, Saikat ^a   Zhang, Yin ^b  

^a MICROSOFT RESEARCH   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

advertising fraud; click fraud; click spam; invalid clicks; traffic quality

Indexed keywords

ADVERTISING REVENUES; CLICK FRAUD; CLICK-SPAM; IN-DEPTH ANALYSIS; INVALID CLICKS; LARGE-SCALE MEASUREMENT; ONLINE ADS; THIRD PARTIES; TRAFFIC QUALITY;

COMMUNICATION; COMPUTER ARCHITECTURE; COMPUTER CRIME; CRIME; INTERNET; MARKETING;

NETWORK ARCHITECTURE;

EID: 84866484075     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2342356.2342394     Document Type: Conference Paper

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