Knowledge sharing and lesson learning: Consultants' perspectives on the international sharing of political marketing strategy

Contemporary Politics

Volumn 18, Issue 3, 2012, Pages 343-354

  Lees Marshment, Jennifer ^a   Lilleker, Darren G ^b  

^a UNIVERSITY OF AUCKLAND   (New Zealand)

^b BOURNEMOUTH UNIVERSITY   (United Kingdom)

Author keywords

Americanisation; consultants; elections; political marketing; practitioners; strategy

Indexed keywords

EID: 84866277525     PISSN: 13569775     EISSN: 14693631     Source Type: Journal    
DOI: 10.1080/13569775.2012.702976     Document Type: Article

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46. Practitioner interviews
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