A study of impacts on online purchase behaviour: Information richness and website interactivity perspectives

International Journal of Services, Technology and Management

Volumn 18, Issue 1-2, 2012, Pages 3-15

  Ye, Lili ^a   Chen, Zhihao ^a   Li, Xueni ^a  

^a ZHONGNAN UNIVERSITY OF ECONOMICS AND LAW   (China)

Author keywords

Information richness; Online purchase behaviour; Service management; Website interactivity

Indexed keywords

ELECTRONIC COMMERCE; WEBSITES;

EXPERIMENTAL METHODS; INFORMATION DISPLAY; INFORMATION RICHNESS; INTELLIGENT SEARCH; INTERACTIVITY; MUTUAL COMMUNICATION; ONLINE PURCHASE BEHAVIOUR; SERVICE MANAGEMENT;

SALES;

EID: 84866057163     PISSN: 14606720     EISSN: 1741525X     Source Type: Journal    
DOI: 10.1504/IJSTM.2012.049018     Document Type: Article

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