Service quality and customer satisfaction in the banking sector: A comparative study of conventional and Islamic banks in Pakistan

Journal of Islamic Marketing

Volumn 2, Issue 3, 2011, Pages 203-224

  Muhammad Awan, Hayat ^a   Shahzad Bukhari, Khuram ^a   Iqbal, Anam ^a  

^a BAHAUDDIN ZAKARIYA UNIVERSITY   (Pakistan)

Author keywords

AHP; Customer satisfaction; Islamic banking; Islamic financial services marketing; Pakistan; Service quality

Indexed keywords

EID: 84866028025     PISSN: 17590833     EISSN: 17590841     Source Type: Journal    
DOI: 10.1108/17590831111164750     Document Type: Article

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