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ACM International Conference Proceeding Series
Volumn , Issue , 2012, Pages 74-75
The impact of word-of-mouth on book sales: Review, blog or tweet?
Author keywords

blog; online review; online word of mouth; Twitter; user generated content
Indexed keywords

BLOG; BLOG SEARCH; ONLINE WORD-OF-MOUTH; TWITTER; USER-GENERATED CONTENT;
EID: 84866018737     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2346536.2346549     Document Type: Conference Paper
Times cited : (4)
References (9)
  • 1
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    • Chavalier, J. and Goolsbee, A. 2003. Measuring prices and price competition online: Amazon.com and BarnesandNoble.com. Quantitative Marketing and Economics, 1(2), 203-222.
    • (2003) Quantitative Marketing and Economics , vol.1 , Issue.2 , pp. 203-222
    • Chavalier, J.1    Goolsbee, A.2
  • 2
    • 33748566804 scopus 로고    scopus 로고
    • The effect of word of mouth on sales: Online book reviews
    • Chevalier, J.A., and Mayzlin, D. 2006. The effect of word of mouth on sales: Online book reviews. Journal of Marketing Research, 43(3), 345-354.
    • (2006) Journal of Marketing Research , vol.43 , Issue.3 , pp. 345-354
    • Chevalier, J.A.1    Mayzlin, D.2
  • 3
    • 77955704757 scopus 로고    scopus 로고
    • The Effects of online user reviews on movie box office performance: Accounting for sequential rollout and aggregation across local markets
    • Chintagunta, P.K., Gopinath, S. and Venkataraman, S. 2010. The Effects of online user reviews on movie box office performance: Accounting for sequential rollout and aggregation across local markets. Marketing Science, 29(5), 944-957.
    • (2010) Marketing Science , vol.29 , Issue.5 , pp. 944-957
    • Chintagunta, P.K.1    Gopinath, S.2    Venkataraman, S.3
  • 4
    • 45249083412 scopus 로고    scopus 로고
    • The dynamics of online word-of-mouth and product sales-An empirical investigation of the movie industry
    • Duan, W., Gu, B., and Whinston, A.B. 2008. The dynamics of online word-of-mouth and product sales-An empirical investigation of the movie industry. Journal of Retailing, 84(2), 233-242.
    • (2008) Journal of Retailing , vol.84 , Issue.2 , pp. 233-242
    • Duan, W.1    Gu, B.2    Whinston, A.B.3
  • 5
    • 66449090944 scopus 로고    scopus 로고
    • Internet exchanges for used goods: An empirical analysis of trade patterns and adverse selection
    • Ghose, A. 2009. Internet exchanges for used goods: An empirical analysis of trade patterns and adverse selection. Management Information Systems Quarterly, 33(2), 263-291.
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    • Ghose, A.1
  • 6
    • 84866044568 scopus 로고    scopus 로고
    • The Impact of External Word-of-Mouth Sources on Retailers Sales of High Involvement Products
    • forthcoming
    • Gu, B., Park, J. and Konana, P. 2011. The Impact of External Word-of-Mouth Sources on Retailers Sales of High Involvement Products. Information Systems Research, forthcoming.
    • (2011) Information Systems Research
    • Gu, B.1    Park, J.2    Konana, P.3
  • 9
    • 33746341776 scopus 로고    scopus 로고
    • Word of mouth for movies: Its dynamics and impact on box office revenue
    • Liu, Y. 2006. Word of mouth for movies: Its dynamics and impact on box office revenue. The Journal of Marketing, 70(3), 74-89
    • (2006) The Journal of Marketing , vol.70 , Issue.3 , pp. 74-89
    • Liu, Y.1

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.