Ethos, logos, pathos: Strategies of persuasion in social/environmental reports

Accounting Forum

Volumn 36, Issue 3, 2012, Pages 194-208

  Higgins, Colin ^a   Walker, Robyn ^b  

^a VICTORIA UNIVERSITY   (Australia)

^b MASSEY UNIVERSITY   (New Zealand)

Author keywords

Critical analysis; Discourse; New Zealand; Persuasion; Reporting; Rhetoric; Sustainability

Indexed keywords

EID: 84864986095     PISSN: 01559982     EISSN: 14676303     Source Type: Journal    
DOI: 10.1016/j.accfor.2012.02.003     Document Type: Article

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