A framework for managing customer knowledge in retail industry

IIMB Management Review

Volumn 24, Issue 2, 2012, Pages 95-103

  Mukherji, Sourav ^a  

^a INDIAN INSTITUTE OF MANAGEMENT BANGALORE   (India)

Author keywords

Customer knowledge; Knowledge management; Retail business

Indexed keywords

EID: 84864828089     PISSN: 09703896     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.iimb.2012.02.003     Document Type: Article

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