Me, myself, and my avatar: The effects of avatars on snw (social networking) users' attitudes toward a website and its ad content

Virtual social identity and consumer behavior

Volumn , Issue , 2014, Pages 141-156

  Kim, Youjeong ^a   Sundar, S Shyam ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

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[No Author keywords available]

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EID: 84864681557     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (22)

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